A programme that understands what changes at 35+.
Most programmes promise transformation through harder training. I specialise in the opposite — the minimal effective dose that maximises results and minimises stress. Every programme is periodised, day by day, with zero guesswork. I lead. I guide. I've built the solution. All you have to do is action it.
The High/Low Method — The Unstoppable Training Method
At 35+, more isn't better. Recovery becomes the limiting factor. Our training is designed around strategic high and low days so you can keep progressing without constantly feeling tired, sore, or burnt out.
Nutrition for Energy, Health and Longevity Optimisation
Built on gut health, hormone health, blood sugar regulation, and emotional eating — not calorie counting. We teach you to eat for performance, not restriction, and fat loss follows as a byproduct. The real test isn't when life is perfect — it's when you're travelling, socialising, or juggling the kids. That's exactly where most people fall down, and exactly where I specialise — because I live it too.
Mobility That Prepares You to Perform
Neck pain. Tight hips. Stiff shoulders. Most people stretch around the problem. We strengthen through it — building a body that moves well and stays resilient.
Recovery Is the Work — Not an Afterthought
Most programmes focus on how hard you train. We focus on how well you recover. Sleep, stress management, zone two conditioning, and nervous system protocols become increasingly important after 35 — and often determine whether you move forward or stay stuck. Your body isn't the problem. How it's been treated is. We fix that.
A Coach Who Understands You
Not a support team. Not a chatbot. Me — every week. I'm a father of two, I run a business, I train around full diaries. I understand what it actually takes to stay consistent when life doesn't slow down.
A Community That's Actually Vetted
I choose who comes into the Unstoppable community. Serious people only — which means the energy is different. You're surrounded by people at the same standard, which makes showing up on hard days significantly easier.
These are the conversations I have every week.
With people who haven't given up — they've just quietly started to lower their expectations of what's possible.
- "I'm too busy to train properly right now."
- "I have kids — I just don't have the energy I used to."
- "I know what to do, I just can't make it stick."
- "I'm recovering slower. I think this is just part of getting older."
- "What worked in my 20s just doesn't work anymore."
The problem isn't age. The problem isn't effort. The problem is the system — and that can be fixed.
Join Here →

I reject the idea that getting older means getting weaker.
Too many people quietly lower their expectations. They tell themselves they're too busy, they have kids now, this is just what getting older looks like. I reject that — because after nearly two decades coaching Olympic athletes, professional rugby players, founders, and parents, I've seen what's actually possible with the right system.
Results don't come from doing more. They come from doing the right things consistently — training that fits your life, nutrition that works around your schedule, recovery that keeps you performing. Ageing doesn't automatically make you weaker, heavier, or less capable. The problem is rarely age. It's the systems, habits, and beliefs people have picked up along the way.
I built Unstoppable for the people who needed it most — not professional athletes, but business owners, executives, and parents carrying huge responsibilities while trying to stay strong and present. I'm one of them. Father of two, running my own business, full calendar. Most of my clients come to me frustrated because what worked in their 20s has stopped working in their 40s. That's not failure. That's a systems problem — and systems can be fixed.
Everything You Need To Stay Consistent.
Structure. Nutrition. Accountability. Every component is deliberate. Nothing is filler.
Training & Movement
Know exactly what to do in the gym, how to recover, and how to keep progressing without burning out.
- Day-by-day programming with zero guesswork
- Personalised strength, conditioning, mobility, and recovery plans
- Full exercise and coaching video library
- Programmes evolve as your body, goals, and schedule change
- Open the app and execute
Nutrition & Lifestyle
Build sustainable habits around food, sleep, stress, travel and recovery — without tracking every calorie.
- The Signature Reset to improve energy, digestion, and blood sugar control
- A practical framework for eating at home, travelling, or dining out
- Guidance on emotional eating, cravings, and habit formation
- Education on recovery, hormones, and long-term health
- Sustainable nutrition built for real life
Coaching & Accountability
Stay on track with expert guidance, direct support and a community that holds you to a higher standard.
- Weekly coaching and progress reviews
- Direct WhatsApp support when challenges arise
- Semi-Private community of ambitious professionals
- Bespoke 1:1 coaching available
- Real accountability that keeps momentum high
Not sure which route is right for you? I'll tell you on the call.
Three steps.
No guesswork.
Apply
A short application so I understand where you are, what's held you back, and what you actually want. Under five minutes. No fluff.
Choose your route
Based on your goals and how you work best, I'll recommend Semi-Private or Bespoke 1:1. I'll tell you honestly which is the right fit.
Execute — together
Your programme is built. Your week is structured. I'm with you every step — adjusting, pushing, making sure you finish what you start.
Both options.
One standard.
Every Unstoppable client gets the same proven systems for building strength, improving energy, and staying consistent. The difference is how closely we work together.
You want the full system — the programming, the nutrition, the accountability, the community — inside a small, serious remote group.
You want maximum personalisation, direct access and a strategy built entirely around your goals, schedule and challenges.
Unstoppable
Semi-Private
Minimum 12 weeks
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✓
App-based monthly programming — built on the Unstoppable Method, updated every month
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✓
Weekly community Q&A with me — direct access, every single week, no exceptions
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✓
Nutritional frameworks — the 10-day reset plus structured ongoing guidance built around your life
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✓
Lifestyle coaching hub — recovery protocols, stress management, sleep and daily habits
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✓
Full video & mobility library — always available, always updated in app
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✓
Private WhatsApp community — ambitious professionals who hold each other accountable
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✓
Quarterly in-person events — London meetups and community events
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✓
Monthly progress reviews
Unstoppable
Bespoke 1:1
Minimum 12 weeks
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✓
Bloodwork & hormone analysis — used to build your programme from the ground up, not as an optional extra
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✓
100% bespoke training — every session designed around your goals, environment, schedule, and injury history
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✓
Weekly 1:1 strategy calls with me — helping you navigate travel, work stress, injuries, nutrition, and performance in real time
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✓
Precision nutrition — built around your lifestyle, your travel, and your performance demands
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✓
Direct WhatsApp access — rapid adjustments, accountability and support
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Programming that evolves — adjusted in real time as you progress
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✓
Quarterly performance reviews — with targets and benchmarks
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✓
Everything in Semi-Private — and then some
"Every Unstoppable client gets the same proven systems for building strength, improving energy, and staying consistent. The difference is how closely we work together."
Join Here →Results from people just like you.
Han Blake
Daily Mail Editor
I was really nervous that moving
away from very sweaty and intense
hit workouts would mean I’d put
weight on. The reality is I didn’t
gain weight, I lost it and my body
shape continues to change. I feel
stronger, more toned and less
exhausted.
it’s great to feel you’re part of something. It’s like
having your own little hype squad from all over the
world. If you’re exhausted from training yourself into
oblivion and you have a busy life I promise you this will
take off the pressure!
Dr Motox
Aesthetic DoctorI used to avoid the weights
section because it felt
intimidating and I never
really knew what I was
doing. Since working with
Dan, that's completely
changed.
I now know exactly how to train, what to eat and how to build muscle properly.
My body shape has changed completely, but even
more importantly, I've gained confidence in the gym.
Andy Coxon
AKT Co-founderI’ve stopped relying on
motivation and started
building habits. In the sessions,
I push harder because I’m
surrounded by people all
trying to improve themselves.
Outside of training, it’s had a knock-on effect across
other areas of life. I have more energy, more
confidence and a stronger mindset around doing the
things I know are good for me, even when I don’t
necessarily feel like doing them.
What happens when people actually show up.
Real clients. Real results. No filters. No manufactured transformations.
Physically, I’ve become fitter, stronger and feel healthier overall. But the biggest result has probably been the consistency I’ve built with training.
I started noticing a genuine shift within the first few weeks. Not just in how I felt physically, but in how much easier it became to stick to a routine. Once that happened, the results started compounding from there.
I’ve seen immediate results in the sense of being much more aware of my nutrition and understanding cues based on emotion/hunger.
I have managed to achieve a PB in every training phase, varying from exercise to exercise, with a real winner being my chin ups. From 5kg additional weight in Oct to 18.75kg additional weight in May. Felt a real shift probably 1 month in, with tighter nutrition and more focused training, resulting in reduced waist measurements, better body composition, more confidence in the gym.
This is the roadmap you'll follow inside Unstoppable.
This is what happens when you stop guessing and follow a proven system.
Clear The Fog
Energy stabilises. Digestion improves. The overwhelm starts to lift. You finally feel like you're moving forward.
Build The Foundations
Structure replaces chaos. You know exactly how to train, eat and recover — even when life gets busy.
Become Consistent
The all-or-nothing cycle starts to disappear. You're building momentum instead of constantly restarting.
Become Unstoppable
Stronger. Leaner. More energised. You trust yourself again because you've proven you can follow through.
Raise The Standard
What once felt difficult now feels normal. This isn't the finish line. It's your new baseline.
I'm not a personal trainer.
For almost two decades I coached Olympic athletes, professional rugby players and Premier League footballers across Australia, the US and the UK. But the people who needed this level of coaching most weren't professional athletes. They were busy professionals, parents, business owners. That's why I built Unstoppable.
The strategies that worked at 25 stop working at 35. Recovery slows. Stress accumulates. Most people respond by trying harder — that's usually the wrong answer. The solution isn't more effort. It's a better system.
Coaching at elite level changes how you see human performance. You stop guessing. You learn what the body actually responds to — how stress, sleep, nutrition and training interact, how identity shapes behaviour, how consistency beats intensity almost every time.
I hold a BSc in Sport & Exercise Science alongside Strength & Conditioning and Functional Diagnostic Nutrition qualifications. But what defines my coaching isn't the letters — it's the application.
I'm a father of two running a business with a full diary. I've also competed as a semi-professional rugby player, finished two 100km ultramarathons, and reached the national finals of Australia's Strongest Man — three completely different physical demands, each one shaping how I understand and coach the body.
I don't live in a performance lab. I live in the real world. And today I'm stronger, fitter and healthier than I've ever been — not because I have more time, but because I have better systems. That's proof the system works when life is real.
Everything inside Unstoppable is built around one idea: create a body that supports the life you've built.
- ✓ Strength training that builds resilience instead of burnout
- ✓ Nutrition that works around work, travel and family life
- ✓ Mobility that keeps you moving well for decades
- ✓ Recovery systems that improve energy, focus and longevity
- ✓ Accountability that keeps you consistent when life gets busy
Health isn't built through perfect weeks. It's built through sustainable systems repeated over time.
"Understanding fitness in theory is one thing. Time in the trenches is another. That experience shapes every programme I write — and it's the difference between coaching performance and having lived it."
This is for people who refuse to accept less.
Most people who come to me haven't given up. They've just quietly started to lower their expectations. This is for the ones who haven't.
Unstoppable is for you if...
- → You're 35+ and know your body needs to be trained differently — you're just not sure how
- → You've tried programmes before — they worked short-term, but nothing has stuck
- → You want to be fitter, stronger, and leaner — sustainably, not miserably
- → You have a demanding job, a family, and a calendar that's never empty — and you need a structure that supports that life, not one that ignores it
- → You want real accountability — someone who notices when you've gone quiet
- → You're serious about your physique, your health and your longevity
This is not for you if...
- ✕ You're looking for a quick fix before an event
- ✕ You're not willing to show up consistently when motivation dips
- ✕ You want results without changing how you train, eat, or recover
- ✕ You're not ready for a minimum 12-week commitment
- ✕ You want someone to do the work for you
Answered.
Your best years
are not behind you.
They're still ahead.
Unstoppable helps busy people reclaim the strength, energy and athleticism they thought they'd lost. Applications reviewed personally by me — no hard sell, no pressure. If it's not the right fit, I'll tell you.
Join Here →Minimum 12-week commitment · Limited spaces per intake · Two routes available